Momentum is easy to see in sports. One team is doing better, seems to have more energy, pulls off crucial moments with ease, and has a stronger body language. While the other team - they seem to have their backs to the wall. They seem to start to lose grip on their position in the game. They might be ahead but seems not so for long.

The same thing applies to Product Management. Momentum is crucial but can take many forms. There are five aspects to Product Management momentum; the market, your product, your stakeholders, your team, and you.

Market momentum

How well is the category of products you're working on doing? So, as an example, if I was to start a company today, let's say that's a competitor to Uber or Lyft, there's a good chance that I'm hardly able to get any market share. But because this category is doing well, I will at least get some momentum in the marketplace because as we've heard, a rising tide lifts all boats.

It's always important to consider...